Craigslist.org Website Design Review
The Incredible Website Usability of Craigslist.org is a Key Component in the Success of this Community Phenomenon. Craigslist.org (CL) was a simple online community classified site started in 1995 by...
View ArticleWoodcraftMagazine.com Website Design Review
WoodcraftMagazine.com is a Sturdy Site That Will Serve the Purposes of the Master Brand, but Won’t Warm the Hearts of the Audience. Woodcraft Supply Corp. is a leading seller of woodworking tools. The...
View ArticleThe Hub for Internal Communicators Website Design Review
An Online-Only Membership Website is a Good Idea for Melcrum, and The Hub is Taking the Right Steps to Bring the Promised Value to Both the Company and to the Audience. The Hub for Internal...
View ArticleReader’s Digest Website Design Review
Reader’s Digest Online Version is a Great Example of an Old Brand Taking their Show Online Successfully Reader’s Digest is so well known and widely read that almost everybody has picked up a copy at...
View ArticleKnittersReview.com Website Design Review
Knitters Review is a Great Web-product for the Target Audience of Knitters. It’s Easy to Use, Easy to Read, Easy to Interact With and the Brand has Integrity. Knitter’s Review is a six-year-old site...
View ArticleMarthaStewart.com Website Design Review
MarthaStewart.com Stands Out for Integration of TV and Magazine Content Online, but Otherwise the Site is Doing Poorly on Some Key Usability Guidelines. You almost can’t have a dinner party without...
View ArticleCooksIllustrated.com Website Design Review
CooksIllustrated.com has Earned High Marks in Relationship Building and Readability. Other Areas Such as Community Building Display a Good Infrastructure that Could Really be Impressive with a Little...
View ArticleConsumerReports.org Website Design Review
With A’s in Strategic Intent, Relationship Building and Brand Preference, it’s Hardly Surprising that this Non-Profit is an Online Leader in the Paid Membership Website Category. Consumer Reports’...
View ArticleDiscover.com Website Design Review
The Site that Earned a Top Score in 2004 Hasn’t Lost Too Much Ground. The Lesson Here is Simply a Wake-Up Call—for Online Publishers, Continuous Improvement is a Requirement Just to Keep Up. Readers...
View ArticleForbes.com Website Design Review
With Advertisers Footing the Bill, Forbes.com has Built a Website Offering a Superior—and Free—Online Content Experience for Users. Forbes.com is part of (do I really need to say this?) the Forbes...
View ArticlePepsi.com Brand Marketing Website Case Study
Pepsi.com, a Very Successful Brand Site, Chose a Target Audience, Explored the Audience’s Needs, Determined Their Own Business Goals, and Designed a Smash Hit of a Site The first question everyone...
View ArticleWoodcraftMagazine.com Website Design Review
WoodcraftMagazine.com is a Sturdy Site That Will Serve the Purposes of the Master Brand, but Won’t Warm the Hearts of the Audience. Woodcraft Supply Corp. is a leading seller of woodworking tools. The...
View ArticleThe Hub for Internal Communicators Website Design Review
An Online-Only Membership Website is a Good Idea for Melcrum, and The Hub is Taking the Right Steps to Bring the Promised Value to Both the Company and to the Audience. The Hub for Internal...
View ArticleReader’s Digest Website Design Review
Reader’s Digest Online Version is a Great Example of an Old Brand Taking their Show Online Successfully Reader’s Digest is so well known and widely read that almost everybody has picked up a copy at...
View ArticleKnittersReview.com Website Design Review
Knitters Review is a Great Web-product for the Target Audience of Knitters. It’s Easy to Use, Easy to Read, Easy to Interact With and the Brand has Integrity. Knitter’s Review is a six-year-old site...
View ArticleMarthaStewart.com Website Design Review
MarthaStewart.com Stands Out for Integration of TV and Magazine Content Online, but Otherwise the Site is Doing Poorly on Some Key Usability Guidelines. You almost can’t have a dinner party without...
View ArticleCooksIllustrated.com Website Design Review
CooksIllustrated.com has Earned High Marks in Relationship Building and Readability. Other Areas Such as Community Building Display a Good Infrastructure that Could Really be Impressive with a Little...
View ArticleConsumerReports.org Website Design Review
With A’s in Strategic Intent, Relationship Building and Brand Preference, it’s Hardly Surprising that this Non-Profit is an Online Leader in the Paid Membership Website Category. Consumer Reports’...
View ArticleDiscover.com Website Design Review
The Site that Earned a Top Score in 2004 Hasn’t Lost Too Much Ground. The Lesson Here is Simply a Wake-Up Call—for Online Publishers, Continuous Improvement is a Requirement Just to Keep Up. Readers...
View ArticleForbes.com Website Design Review
With Advertisers Footing the Bill, Forbes.com has Built a Website Offering a Superior—and Free—Online Content Experience for Users. Forbes.com is part of (do I really need to say this?) the Forbes...
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